In the past, we introduced you to neighborhood radius marketing and explained how it works. Its systematic approach provides your business with the tools to satisfy your current customer base, while at the same time allowing you to establish relationships with new ones. In this post, we’ll explore how distributing door hangers – the last step in the process – helps your company reach prospective clients and maintain their support.
Unlike other tools used in neighborhood marketing campaigns, door hangers have extended lifespans. Also, depending on the kind that you use, you can make a lasting impression on potential customers. For instance, we carry a model in the BDM Toolbox that includes a detachable magnet and business reply card. While the magnet serves as a reminder of your company for years to come, the card provides recipients with the information they need to call your company.
Just like direct mail, door hangers contain cross-media tools designed to foster interest in your brand. Check out the step-by-step process in which door hangers turn leads into customers:
- Door hangers are distributed after an installation. Once a project is complete, placing hangers on the doors of your client’s neighbors alerts them to what you do, how you do it and how far your service extends. Adding a QR code linked to a promotional offer can further pique their interest and encourage them to engage directly with you.
- Leads scan QR codes. Interested leads scan the code with a smartphone to learn more about your company and claim the promotional offer. They are directed to a personalized landing page on which they can enter their contact information or receive more information about the offer. They may also be provided with a code with which to redeem it.
- Customers are added to newsletter list. Once their information is entered, customers can opt to receive either a standard or digital copy of your company’s newsletter. These provide them with news about your business, product updates, industry news and other valuable information.
- Leads become customers. Your leads receive email updates, newsletters and catalogs, all which will promote your business further and inform your customers. . This continued interaction eventually will turn your leads into customers.
The goal is to promote loyalty among your customers to your brand and thereby deepen their relationship and engagement with you. That leads not only to sales but also referrals, testimonials and word-of-mouth support. As always, BDM welcomes the opportunity to help grow your brand and ensure its success.
